The Book

The Superbrands book explores the history, development and achievements of many of the strongest brands in South Africa revealing extraordinary findings along the way.

The book opens with expert comment from the Superbrands Council ­ (leading figures in the world of branding) ­ on "What makes a Superbrand?"

Also included in this volume are articles on key branding issues from industry specialists.

As the only book of its kind dedicated exclusively to the country’s leading brands, Superbrands South Africa Volume One is set to become the local marketing community’s premier source of information.

The book is a high quality large format coffee table style publication containing 82 double page full colour features telling the fascinating and insightful stories of South Africa’s Superbrands for 2005. A diverse selection of industry sectors are featured in the book ranging fom FMCG’s through to Corporate giants. Many key international brands are featured alongside some of South Africa’s strongest homegrown brands and the presence of education, tourism, non profit organizations as well as beverages and sporting brands make this book a fascinating and accurate reflection of the South African way of life.  

Superbrands distribute it on a complimentary basis, both locally and Internationally, to parties interested in the discipline of branding. These include journalists, research bodies, top executives, libraries and business schools.

Alernatively a copy of Superbrands Volume One can be purchased at the price of R320.00.

To order a copy please call:

Amelia Carthy on 021 794 2240 or email amelia@mgn.co.za