Dr. Billy Coop

Marketing Strategist

Interlink Marketing

It has been argued by many psychologists and consumer researchers that 95 percent of all thinking occurs at the subconscious level. The true meaning of a brand resides deep in the minds of consumers at a very personal level, not merely in the physical brand itself, or in the advertising about the brand. Superbrands evoke unique positive associations and emotions about the brand that represents what the brand stands for in the mind of the consumer, and how the brand consistently delivers functional, psychological and emotional benefits that match consumers’ core values and beliefs.

Superbrands communicate subconscious stories to loyal consumers and conscious stories to new buyers, based on positive perceptions that are created by the Superbrand value proposition. Superbrands create and build powerful emotional relationships with consumers’ that endure consistently over time.