Director Next / Mothercare CR and Accessorize CR

Brands capture the public imagination for a multitude of reasons but the essence of a Superbrand is one that your audience instantly and naturally identifies with, a brand that paints a picture to the customer, and that feels as trusted and comfortable as your favorite shoes.

A brand that conveys a message which is accepted as a fact by the public and which has made the journey from concept to reality - and has turned this concept into success. The external appearance of a Superbrand is instantly recognizable out of context, it is more than the actual product and takes on a life of its own.

Successful brands are 10% inspiration and 90% hard work, guts and belief in the product.