Miroslav Řezník

Marketing Director

Česká pojišťovna

A Superbrand is created first of all by the customers, by that indescribable feeling somewhere close to their underbelly, who associate with it clear image attributes that are spontaneously recollected by them, who have been using repeatedly and who carry its good references. In brief, the customers love their brand, which is a part of their life.

Only then, a Superbrand is created by brand managers, who act as advocates for their customers inside the corporation and who lead a daily fight for their brand and see that INSIDE MARKETING is identical with OUTSIDE MARKETING.