General Director

Mark BBDO

Is looking forward to seeing one of the new Czech brands becoming a Superbrand.

What makes a brand a Superbrand? The consumer does. How? Just by talking, thinking, and obviously by buying the brand. What attributes should a brand have in order to be a Superbrand? The basics: being unique, quality-driven, and all of this jargon, which, at the end of the day, all these brands have. So, how can a brand become truly Super? The same way that people become Super people. It has to be a leader, it has to have charisma, be sexy and consistent.

It must have something which you can‘t describe with words...a feeling of something really special.as fast as that.”