Daniel Barton

Communications Director

Diesel USA Inc.

Daniel Barton left university with a degree in business administration (marketing major) and decided that the dole just wouldn’t do. As jobs for Derbyshire born Barton were not initially forthcoming, he moved into night-club promotion, soon after starting a youth consultancy and finally moving to London to work with Diesel in 1996 after the northern club business was becoming ‘just too dodgy’.

After a stint at Boxfresh as European Marketing Manager, he returned as Head of Marketing/Communications – Diesel Group UK (which included five brands/labels) at the start of the 00’s where, with the strength of the brand behind them, Diesel picked up three UK brand of the year awards amongst numerous other top accolades. Barton also masterminded the hugely successful Diesel-U-Music Awards now an international phenomenon. He moved to NY as Director of Communications for Diesel USA this spring. His motto is… ‘Always try to stand somewhere you’ve never stood before’.