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Tracy de Groose

Managing Director

Naked Communications

 

Tracy spent seven years working at Whitbread Beer Co. where she was Marketing Manager on the Labatt brands, Marketing Manager NPD, rising to Marketing Controller on Stella Artois.

 

In 1998 Tracy moved to Starcom Motive Communications as Group Account Director developing innovative media solutions across a number of accounts including Interbrew, Levi’sŪ, Diageo and Lego. Tracy was responsible for running the Johnnie Walker business globally and Lego business across Europe. In her time at Starcom Tracy won eight Campaign Media awards for her work on Stella Artois and Johnnie Walker, two Media Week awards for Levi’sŪ and Stella Artois and a Cannes Lion for Stella Artois.

 

In 2002 Tracy moved to Naked Communications and was promoted to Managing Director in 2003. She has actively been involved in the launch of 3, Abbey re-brand and developing a new communications strategy for Dulux.