The Superbrands Organisation

Superbrands is the independent authority and arbiter on branding. The organisation promotes the discipline of branding and pays tribute to exceptional brands through programmes in over 70 countries across five continents.

The organisation grants Superbrand status to brands considered to warrant that award by an independent and voluntary council of experts. Only those brands highly rated by the council qualify for inclusion within the programme.

The organisation fulfils its remit through:

• Publishing highly respected books that have been accepted as branding bibles.

• Dealing with national and international broadcast and press media on a daily basis regarding branding issues.

• Managing www.superbrands.org

• Producing branding events throughout the year.

• Commissioning research on branding on an ongoing basis.