Superbrands Lanka is a part of the Superbrands organisation which is acclaimed worldwide as being an independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. The work we do at Superbrands is recognised through our books, Events and Awards programmes, internet sites, and through significant international media and PR coverage in newspapers, magazines and electronic media.

The Superbrands Council in each country is comprised of individuals who have shown exceptional aptitude in business and who have a thorough knowledge of that particular country's markets and methods of business. The Superbrands Council members are asked to score brands from a master list (we list all brands available in the country that are widely available) and the scoring is tabulated to result in the top scoring brands being designated as Superbrands.

The Superbrands Council scores each brand against the criteria of Superbrands' definition of a Superbrand - "A Superbrand offers consumers significant emotional and/or physical advantages over its competitors which (consciously or subconsciously) consumers want, recognize and are willing to pay a premium for".

To be voted as a Superbrand by our independent Council is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of each brand's exceptional status.

The launch of the Superbrand programme in Sri Lanka was a great success. We had 50 brands in our inaugural programme which featured product and service B2C brands across categories. They were officially awarded the Superbrands status at a recently concluded Tribute Event where we also launched the first ever Superbrands Sri Lanka publication. The programme has been so successful that we have received numerous requests from many more brands to join the programme. However, we do not intend to have another consumer Superbrand programme until 2009.