The Superbrands organisation has produced over 100 global branding events reaching approximately 30,000 delegates. These high profile events celebrate branding success whilst also providing brand guardians with insight and inspiration during their on-going brand presidency.

The organisation’s events range from Tribute Events, often referred to as ‘Branding Oscars’, to business breakfasts. Networking amongst senior peers is always an important element as the Superbrands can cross-fertilise ideas or discuss partnership marketing opportunities.

Sri Lanka's inaugural Tribute Event was held in March 2007 and it was a huge success. 50 brands were formally awarded their Superbrand status while the first Superbrands publication was also launched at this gala event. The event was enriched by eminent speakers who presented on the topic of value created in corporations through branding.