This publication forms part of a

pioneering and exciting programme

that was founded with the aim of paying tribute to the UK’s strongest brands.

 

A dedicated Superbrands Council

(listed below) has been formulated,

consisting of eminent individuals,

well qualified to judge which are the

nation’s strongest brands. Each

brand featured in this book has

qualified based on the opinion of this

council and the Consumer Election.

 

Through identifying these brands,

and providing their case histories, the

organisation hopes that people will

gain a greater appreciation of the

discipline of branding and a greater

admiration for the brands themselves.

 

Superbrands Council 2006

Drayton Bird

Mark Cridge

Tim Duffy

Vanessa Eke

Stephen Factor

Winston Fletcher

Cheryl Giovannoni

David Haigh BA, ACA, FCIM, MAE

Jacqui Hill

Richard Reed

Anna Ronay

Tim Sutton

Graham Hiscott

Michael Peters OBE

Chris Powell

Nicola Watts

Mark Waugh

Donna Price