This has been a transitional year for Superbrands packed with exciting developments including the overhaul of the Superbrands selection process. Superbrands has joined forces with the UK’s most accurate research agency YouGov in a five-year global partnership. This is the first time that consumers have been surveyed alongside the expert Council. This positive step coincides with the increasingly brand savvy consumers.

 

The official definition of a Superbrand, considered by both the Expert Council and the consumers when voting is:

 

“A Superbrand has established the finest reputation in its field and offers consumers emotional and tangible advantages over other brands, which (consciously or sub-consciously) consumers want and recognize.”.

 

What are the 5 simple steps to Superbrand status?

 

1. Superbrands Ltd. commissioned independent researchers to draw up an initial list of literally thousands of UK consumer brands.

2. 1,200 brands were considered & scored by the Superbrands Council.

3. The top 650 brands were passed to YouGov for the consumer vote. The total sample size was 2,373 and was statistically representative of the UK population.

4. 2,373 consumers voted on the brands (statistically representative of the UK population).

5. The top 500 were awarded Superbrand status.

 

Click on the link below to find out the results of the top 500 Superbrands.