Superbrands volume VIII is a fantastic publication that delves into the increasingly difficult challenges facing today’s consumer brands. Through comprehensive case studies you can discover the history and achievement of many of the strongest brands in the UK. Moreover, you can appreciate why these brands are the biggest players in today’s market.

This book would not exist without the support of the independent and voluntary Superbrands Council whose expert opinion is an integral part of the selection process. And, for the first time this year, consumer opinion has also been incorporated into the process using the online research agency YouGov.

Our priority at Superbrands is to present expert and consumer opinion on the UK’s strongest brands and pay tribute to these repeated successes and extraordinary achievements. Within the book this year we have also identified up and coming Superbrands. These “Brands To Watch” are new or rejuvenated brands that our experts predict will continue to grow in market share, reputation and strength.

Superbrands volume VIII is be available through major retailers and a dedicated credit card hotline 01825 723398. ISBN 1-905652-02-X