David Haigh BA, ACA, FCIM, MAE

Chief Executive

Brand Finance

David qualified as a Chartered Accountant with PricewaterhouseCoopers LLP in London. He worked in international financial management before moving into the marketing services sector, firstly as Financial Director of The Creative Business and then as Financial Director of WCRS & Partners.

He left to set up a financial marketing consultancy, which was later acquired by Publicis, the pan European marketing services group, where he worked as a Director for five years. David moved to Interbrand as Director of Brand Valuation in its London based global brand valuation practice, leaving in 1996 to launch Brand Finance.

David is a fellow of the UK Chartered Institute of Marketing. He is the author of ‘Brand Valuation’ (FT - Retail and Consumer Publishing, 1998), ‘Brand Valuation - a review of current practice’ (IPA, 1996), ‘Strategic Control of Marketing Finance’ (FT/Pitman Publishing 1994) and ‘Marca Valor do Intangível’ (Editora Atlas, August 2003).