Drayton Bird

Chairman

Drayton Bird Associates

Three years ago Drayton was named by The Chartered Institute of Marketing as one of the 50 living individuals who have shaped modern marketing. Other names mentioned were Kotler, Levitt and Peters.

He has written three widely admired marketing books, over 1,000 articles for various magazines, spoken or trained in 40 countries on the subject and was on the worldwide board of the Ogilvy Group.

He has worked with some of the world’s most recognised firms, including Procter & Gamble, Unilever, Visa, American Express, BT, Toyota, Mercedes, Volkswagen, McKinsey, Microsoft®, IBM and many others.

Drayton is the chairman of five firms involved in various aspects of marketing, from direct marketing to event management. He writes copy, trains, runs seminars and is consulted by a wide range of firms in a number of countries.