The CoolBrands publication forms part of a pioneering and exciting programme that was founded by Superbrands with the aim of paying tribute to the UK’s coolest brands.
Each brand featured in this book has qualified for inclusion based on the ranking of the expert council as well as the opinions of consumers whose thoughts were gathered through a dedicated YouGov Consumer Election.
Through identifying these brands, and providing their case histories, the organisation hopes that people will gain a greater appreciation of the discipline of branding and a greater admiration for the brands themselves.
